TURNING A WASTEFUL TRADITION  INTO A VIABLE SOLUTION.
EN GR

Every year in Greece, thousands of weddings take place and hundreds of tonnes of rice go to waste as a way of preserving the tradition of tossing the newlyweds with rice. The Wedding Rice transforms this tradition into a sustainable practice for farmers, giving edible rice the purpose it deserves.

NOT AT THE ALTAR, BUT ON THE PLATE.
NOT AT THE ALTAR, BUT ON THE PLATE.
NOT AT THE ALTAR, BUT ON THE PLATE.
NOT AT THE ALTAR, BUT ON THE PLATE.
NOT AT THE ALTAR, BUT ON THE PLATE.

53,896 weddings*

*AVERAGE NUMBER PER YEAR, ELSTAT

200+ tonnes

of edible rice wasted

“Every year some grains
are being discarded
because they do not meet
certain commercial standards.”
This is lost income for us.
FARMER, GREECE

So, why waste when we can
repurpose the inedible rice?

“It’s our duty to offer
the most sustainable solutions
for weddings”
WEDDING PLANNER, GREECE

Now,

farmers benefit

& 100% of edible rice is enjoyed where it should,
making a years-old tradition viable.

1. What is the Wedding Rice?

The Wedding Rice is a sustainable initiative by Wikifarmer that repurposes farmers’ inedible rice, while reducing waste and sustainably preserving wedding traditions.

2. Why is rice wasted?

Each year in Greece, over 50.000 weddings take place resulting in over 200 tonnes of rice going to waste as part of the tradition of tossing rice at newlyweds.

3. What does “inedible rice” mean?

During production nearly 30% of harvested Greek rice is excluded from supermarket shelves because it doesn't meet specific standards. Instead of it being discarded, The Wedding Rice initiative gives this rice a new purpose, whilst making sure that 100% of consumable rice goes to Greek people's kitchens.

4. Is the rice safe?

Yes! The rice used in the wedding rice initiative is 100% safe for tossing. It simply doesn't meet certain standards for supermarket sale.

5. How does The Wedding Rice help farmers?

By repurposing inedible rice, farmers can reduce waste and increase the value of their crop, at a time more urgent than ever for a sector already devastated by wildfires, drought, and inflation. This initiative ensures that more of their hard work is put to good use rather than being discarded.

6. So what’s the Wedding Rice’s goal?

The goal of The Wedding Rice is to ensure that the wedding rice-throwing tradition is preserved in a more sustainable way, while simultaneously supporting Greek farmers by giving value to their -previously- discarded crop.

7. Can I order the Wedding Rice?

Absolutely! You can order the wedding rice directly through WIKIFARMER'S website

Looking to reduce waste

from your inedible rice?